For example, to a specific merchant, device or payment scenario. Importantly, an EMV Payment Token is constrained in how it can be used. Merchants and payment card issuers use EMV Payment Tokenisation to increase protection of payment data throughout a transaction.ĮMV Payment Tokenisation enhances in-store, e-commerce and remote payment security by removing the most valuable data to a fraudster, the primary account number (PAN), and replacing it with a unique alternative value, the EMV Payment Token. The token connects products you upload into your seller account.Reducing the value and limiting the use of stolen or compromised payments information is critical to protecting consumers and businesses from malicious financial attacks. It works “behind the scenes with technologies (Amazon Merchant Transport Utility/AMTU, third-party applications, and XML feeds). Merchant Token : Your merchant token is your unique seller identifier.Seller ID: This is precisely the same as your Merchant ID and used interchangeably with Merchant ID.Merchant ID: The primary way Amazon identifies your account and storefront.Be sure to keep all that information up to date. It gives detailed information that impacts your account status, health, primary contacts, and more. In addition to these identifiers, exploring the Account Information tab in Seller Central is always a good exercise. Here you will be able to find your Token. Click the “Merchant Token ” link, and you are done. Find “Merchant Token, ” which is located in the Business Information box. This will bring you to your Seller Account Information Page. When you hover over the gear, a pop-out window will appear with options you want to select the Account info link. From the main page on your seller account, go to settings in the top right corner of your page. To find your Merchant Token, you can sign into your Seller Account. Persons with this information can make significant changes to your account. CAUTION: Be extremely careful with this information and avoid sharing it with others. They match up products that you upload with your seller account. Your merchant token is a unique seller identifier used in Amazon Merchant Transport Utility (AMTU), third-party applications, and XML feed s. As they grow, winning the main page Buy Box is possible, assuming you are competing with other sellers listing on the page. This is a great way to drive your customers straight to your product and increase sales. If we use the ID shown above, it look s like this: &m=A1IPKJZDXF9J3. Once you have that link, add the following:.So, how can you do this? You can add your Amazon Seller ID to the end of the URL that you are selling. These links give your customers a quick, easy way to your Amazon product page, and it shows in the B uy B ox ! (even if you DO NOT HAVE the main-page B uy B ox on Amazon ). With it, you can send direct links to your customers. So what can you d o with your Merchant ID/Seller ID? Beyond simply knowing it helps you communicate with Amazon seller support, this ID can be leveraged to increase sales. Increase sales with your Merchant ID /Seller ID ? See the string of letters and numbers after “me=” ? That’s your Merchant ID. Now, take a look at your URL from this pag e (below).C lick on the storefront link, which takes you to your storefront. Now, click on the line that says “(Seller Name) Storefront ,” where you will see this.This can also be done by going to one of the products you are selling. In Seller Central, g o to your Amazon storefront URL by clicking on your storefront link.You can also find your Merchant ID in your Amazon storefront URL. Where is the Merchant ID? The first place to find it is in every URL of every product you list. They are a combination of letters and numbers created as your primary identifier by Amazon - for Amazon. Your M erchant ID and Seller ID are one and the same. Know It and Find It: The Merchant ID & Seller ID Let’s talk about Merchant ID, Seller ID, and Merchant Token. It is my goal to help make this as easy as possible and reveal the mystery. V irtually every seller I ’ve met agrees that Amazon tends to place critical information in the weirdest places, especially in Seller Central ’s maze of pages, tabs, sections, menus, sub-menus, and links. They were frustrated when trying to figure out what exactly it was: In my years at Amazon, the recurring frustration I heard from sellers was, “where’s my seller information-and what exactly is my seller information?”
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